

The PANDORA Line
From its beginning, PANDORA jewelry was created with the customer in mind. The company offers versatile, sophisticated pieces - charm bracelets, rings, necklaces and earrings - in 14K gold, sterling silver and some with semi-precious or precious gems. Each piece is beautifully handcrafted and finished, and many can be personalized to reflect one's own personal style.
How it works:

"One Charm For Every Unforgettable Moment"
For most customers, the PANDORA name is synonymous with its classic yet modern charm bracelet that can be customized through the addition of more than 800 charms. Each charm is made to symbolically capture life's "charmed" or unforgettable moments - such as a cake for a special birthday, a flower to remember a particular summer, or a heart for the love of one's life. Bracelets can be assembled totally with a woman's signature color in mind to complement her unique sense of fashion. Over the years, PANDORA has created other timeless jewelry pieces that have remained part of its classic assortment and continue to thrill women around the world. Necklaces, rings and earrings are available, worn as either matched sets or individual pieces. Because of the ability to customize its jewelry, PANDORA likes to say that two people create each piece: the designer and the customer.
New Collections
PANDORA's designers are constantly dreaming up the next design to reflect a woman's innermost desires. New collections are introduced four times a year.
Anniversary Collection: To celebrate its first 25 years, PANDORA issued its special anniversary collection in October 2007. This limited-edition line, which is now retired, consisted of a necklace, ring, pair of earrings and charm. The exclusive collection is crafted in 14K gold and fitted with a total of .25 carats of diamonds on each piece as a symbol of PANDORA's quarter century in business.
Mix and Match: In the spring of 2008, PANDORA introduced the Mix-and-Match earring collection to the North American market, consisting of interchangeable hoops and charms. The collection offers a selection of ten hoops made of sterling silver or 14k gold that, together with more than 80 different available charms, will allow women to find their "inner designer" by creating an extensive number of possible combinations. The collection debuted in Europe in 2007 and has had enormous appeal.
At The Height of Fashion
PANDORA has a loyal customer following and demand for its products has grown continuously since its North American introduction in 2003. PANDORA has become so popular that it was recently voted the "Hottest Brand" by industry publication In Store in2008. From its unsurpassed workmanship to its stylish design, PANDORA jewelry lets each woman create her own signature style. To learn more about upcoming collections and see the full line, visit PANDORA-Jewelry.com.